Loyalty in the Travel sector: Italo case

The challenge Domec Ntv

Since its launch on the market, Italo Ntv has developed, facing competitive challenges and gaining increasing acceptance from customers and professionals. Thanks to the quality of the services offered, the comfort of the trains, the courtesy and professionalism of its employees, it has managed to transport millions of passengers in a few years, in a market that seemed destined for permanent monopoly. A constant feature of the company was the search for innovation and the introduction of new services dedicated to customers. This testifies how much Italo is careful to the needs of the travelers and to the requests coming from the market, responding to the needs of the different types of passengers that every day choose to travel with them.

Italo has understood that to conquer and loyalty customers it is necessary to orientate towards the travelers themselves and for this, thanks to Domec, has managed to develop several ad hoc solutions.

First of all, Italo has entrusted us the complete management of the Open Ticket program, which allows customers to book their trip at least 7 days before departure, with the opportunity to take advantage of offers (30% discount on all the traditional fare).

Another service conducted by Domec was Italo Ricaricabile, the first prepaid card able to accumulate points (0.5 points for each euro spent) but especially to buy tickets in a simple, fast and safe way, without the need to enter the data of its own credit card.

In addition, Domec has expanded its collaboration with the introduction of Italo Business Pass, a card dedicated to holders of VAT numbers and to small and medium-sized companies, which allows discounts of up to 40% on a prepaid travel book. In addition to developing this new payment instrument, Domec took care of the entire privately held purse of all cards and all related operations.

In particular with these solutions, Domec has allowed Italo to improve customer loyalty by developing programs that are consistent with its commercial and strategic vision, to engage new users and increase the value of relationship with existing ones.