DAZN is a paid online video streaming service for sports events, both live and on demand. Founded in London in 2015, it is present in more than 30 countries around the world with an exclusive offer for all sports fans at a very competitive price. The registered users have the opportunity to watch sports events everywhere.

DAZN contacted Domec for the distribution of its digital products, DAZN subscriptions, within a wide network of physical stores. The goal is to increase the sale of DAZN products also towards a target of buyers who usually does not shop online and is not familiar with digital payments. 

Thanks to the partnership with Mooney, Domec offered DAZN a turnkey service for the distribution and sale of its subscriptions within the circuit, which today consists of a network of over 45.000 stores such as: bars, tobacco shops and newsagents. Domec has followed the entire sales cycle of the digital product, from the drafting and closing of the contract, to the technological integration, to the realization of promotional materials up to the reporting and analysis of sales data.

With Domec’s innovative technological system, the customer receives the alphanumeric code (so-called PIN) directly on the receipt of purchase, together with the manner, terms and conditions of use, after completing the payment in cash of a subscription DAZN, within one of the points of sale adherent to the circuit Mooney. 

• increased brand visibility and sales;
• expanded the target of buyers, also targeting those who are not familiar with digital payments;
• a complete service for all the phases of the digital product distribution process, from the initial phase up to the distribution to the end user.